NürnbergMesse Brasil, one of the country’s leading business event promoters, has had three of its trade shows included in the Strategic Events Calendar of the City of São Paulo: Expo Revestir, BFShow and FCE Cosmetique. The City Hall’s initiative recognizes the importance of these meetings for the economy.
According to the Brazilian Union of Trade Fairs and Business Events (UBRAFE), 75% of Brazil’s trade shows take place in the city. Therefore, the inclusion of these and 24 other events in the calendar is a significant step towards strengthening the segment and the industries that use this mode to develop their businesses.
Expo Revestir is the largest meeting of the coatings and finishing sector in Latin America. The meeting is usually held in March. BFShow, which presents the latest developments in the footwear sector, will have its first edition in São Paulo this year in May. FCE Cosmetique will be held a month later, in June, and will bring together the main players in the cosmetics industry.
The three meetings are expected to attract more than 100,000 people in 2024 alone, including visitors and exhibitors from São Paulo and other regions of the country and Latin America.
About NürnbergMesse Brasil
NürnbergMesse Brasil is a subsidiary of the NürnbergMesse Group and one of the largest promoters of business meetings in the country. With a portfolio of more than 10 events, all leaders in their markets, the company moves various segments of the national economy, with a high level of professionalism and competence.
NürnbergMesse
The NürnbergMesse Group is among the 15 largest organizers of business meetings in the world. Its portfolio includes more than 120 international fairs and congresses. Every year, around 30,000 exhibitors and over 1.5 million visitors participate in events organized by the multinational, which is present, through its subsidiaries, in China, North America, Brazil, Greece, Italy and India. The group also has a network of around 50 representatives, operating in over 116 countries.
