CEO of NürnbergMesse Brasil takes over as VP of UBRAFE

The CEO of NürnbergMesse Brasil, João Paulo Picolo, has taken over as vice president of UBRAFE, the Brazilian Union of Trade Fairs and Business Events, after the group he was part of was elected for the 2024/2026 biennium. It is headed by reelected president Paulo Ventura.

Picolo has been a member of the association for eight years and has held a position on the Board of Directors. Now, he will assist in planning, decision-making and representing UBRAFE throughout the country, alongside Ventura.

This expansion of the entity’s national reach is one of the new board’s main goals. The segment generated almost R$10 billion in the Brazilian economy in 2023 and is expected to grow 15% in 2024.

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NürnbergMesse Brasil is a subsidiary of the NürnbergMesse Group and one of the largest promoters of business meetings in the country. With a portfolio of more than 10 events, all leaders in their markets, the company moves various segments of the national economy with a high level of professionalism and competence.

NürnbergMesse: The NürnbergMesse Group is among the 15 largest organizers of business meetings in the world. Its portfolio includes more than 120 international trade shows and congresses. Every year, around 30,000 exhibitors and more than 1.5 million visitors take part in the events organized by the multinational, which is present through its subsidiaries in China, North America, Brazil, Greece, Italy and India. The group also has a network of around 50 representatives operating in more than 116 countries.

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